Welcome to Silla Gorilla Referral Course

In this focused training, real estate agents learn the exact systems and conversations needed to convert warm, qualified contacts into clients who close. The Silla Gorilla Referral Course is designed to help you dominate your niche with permission-based marketing, follow-up strategies, and high-converting scripts — all centered around relationship-driven referrals.

We cover:

✅ How to identify your Ideal Client Profile (ICP) within your sphere

✅ How to create and deliver a clear value message that positions you as the go-to agent
✅ How to build a referral flywheel with systems that turn one contact into many
✅ What to say, when to say it, and how to follow up — without being pushy
✅ A step-by-step follow-up plan to stay top-of-mind until they’re ready to actt

You’ll walk away with a referral-ready business model that gives you more conversations, more appointments, and more closings — all without chasing leads.

Let the power of Silla Gorilla help you grab the market by the contract — one qualified connection at a time.

Referral Course: Visual Strategy Map

This visual outlines the Referral Course framework used to help businesses generate clients through relationship-based marketing and permission-based follow-up—all integrated through a CRM.

1. MARKETING

Located on the left, the marketing section outlines the primary sources of traffic and contacts:

Sphere of Influence – People you already know
Marketing by Referral – Leveraging existing relationships
Networking – Offline and online events
Social Media – Organic reach and visibility
Ad-Campaigns/Leads – Paid outreach
Downloadable PDFs – Free value to attract interest

2. PRE-SALES

Below marketing, the Pre-Sales section uses a Qualifying Survey to identify high-potential leads and gather insights for targeted follow-up.

3. MESSAGE

To the top right of the CRM, this section focuses on creating Lead Magnets and Offers—tools that convert attention into interest.

4. CRM (Centerpiece)

The CRM is the hub of the system, connecting all areas: Marketing, Messaging, Pre-Sales, and Follow-Up. It organizes contacts, tracks interactions, and manages automation.

5. PERMISSION-BASED FOLLOW-UP

On the far right, the strategy focuses on nurturing leads through value-driven automation:

Daily Posting – Ongoing visibility and authority
Monthly Newsletter – Relationship-building through consistent updates
45-Day Lead Magnet Campaign – Automated value-driven follow-up sequence
Weekly Offer Email Campaign – Timely and targeted calls-to-action

Visual Map of the Client Conversion Process

This diagram illustrates the journey a new lead takes—from initial contact through to becoming a paying client—using a CRM and permission-based follow-up system.

1. New Lead → Opt-In

The process begins with a New Lead opting into a Newsletter, signaling interest in receiving further communication.

2. Interview & Qualification

After opt-in, the lead goes through an Interview (or pre-sales conversation). This step determines if they’re:

Not Qualified (red path) – Removed from direct offers but may stay in long-term nurture.
Qualified (green path) – Moved forward based on alignment with your Ideal Client Profile.

3. CRM Integration & Follow-Up

All activity is managed through the CRM, which automates and organizes:

Monthly Newsletters
Social Media Posts
Email Campaigns
Text Messages
DMs

This supports Permission-Based Follow-Up to keep communication trusted and welcome.

4. Presenting the Offer

Qualified leads are guided through a sequence:

Present a Lead Magnet – Solve a problem before asking for a purchase.
Make an Offer – Provide a clear call to action to buy.
Offer Sold – If the offer matches their needs, the sale is made.

Ken Van Camp

Real Estate Broker

MI Lic. #6502432895

248-508-4249

Address

MI Lic. # 6505432968

217 E. South Holly Fenton, MI 48430

Disclaimers

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